Prof. Royce Yuen is a hybrid marketing professional with a strong presence across the commercial, academic, and public sectors. He is currently the co-CEO of MaLogic, a business consulting firm specializing in market research, brand strategies, and big data analytics. Previously, Royce was the Chairman of Ogilvy S. China and the HK4As.
He is the author of “Decoding Branding” and has lectured postgraduate programs as a Professor of Practice (in Marketing) across mainland China and Hong Kong for over two decades.
Royce has served as a Council Member for the HK Academy for Performing Arts (2011 – 2016) and the HK Trade Development Council (2010 – 2015). He is a board member of the MLA Academy, a member of the board of governor of HKAPA EXCEL, an advisor to Our Hong Kong Foundation, and a governing committee member for Bradbury Hospice under the Hospital Authority.
He was appointed Justice of The Peace by the HKSAR in 2010, conferred Honorary University Fellowship by the Hong Kong PolyU in 2015, and was inducted into the Hall of Fame by the Hong Kong Institute of Marketing in 2022.