Philip Kotler is the S.C.Johnson Distinguished Professor of International Marketing (emeritus) at the Kellogg School of Management, Northwestern University. He received his MA degree at the University of Chicago and PhD Degree at MIT in economics. He published 90 books and 170 articles in leading journals. He won many awards including the 9 volume “Legends in Marketing” award. He consulted IBM, GE, AT&T, Honeywell, Bank of America, and Merck. He has been an AMA Director; a Drucker Foundation member. He received 22 honorary doctoral degrees. He taught in Europe, Asia and South America.