Ms. Tam is an executive advisor for global senior leaders and entrepreneurs. Currently Managing Director of asotch® Strategy & Communications (“Astoch”), she supports purpose-driven organisations in the public, private and third sector on social impact, digital transformation, marketing innovation, strategy design, and skills development.

Prior to establishing Astoch, Ms. Tam had worked with a number of financial services firms in global and regional marketing leadership roles for diverse international markets, where she drove marketing strategy and customer propositions from awareness to advocacy. Her experience in establishing growth pipeline and creating solid brand reputation is most noticeable. The corporations she served include Chubb, Swiss Reinsurance, Aviva, J.P. Morgan, HSBC, and Thomson Reuters.